Best Online Digital Marketing Course in India

Learn how to start your Digital Marketing career with a strong foundation of concepts. You’ll learn about digital marketing strategies, SEM, SMM, SEO, YouTube, Email Marketing, Analytics, and practical skills.

Enroll Now

Job Assistance

Live + Recorded Classes

4 Months

Hindi

Digital Marketing Tools You’ll Master

As a digital marketer, you’ll work with a variety of tools every day. In ESS’s online digital marketing course, you’ll gain expertise in some of the most essential tools used in the industry.

What Will You Learn

A comprehensive outline of the course, highlighting the main topics, learning objectives, and the sequence of modules.

Digital Marketing Introduction

What is marketing?
What is Digital Marketing?
Understanding Marketing Process
Understanding Digital Marketing Process
Increasing Visibility, What is visibility?
Types of visibility, Examples of visibility
Visitors Engagement, What is engagement?,
Why it is important Examples of engagement
Bringing Targeted Traffic
Inbound and outbound marketing
Converting Traffic into Leads, Types of Conversion, Understanding Conversion Process
Tools Needed

Digital Marketing vs Traditional Marketing

What’s the difference between digital marketing and traditional marketing, and why does it matter?
Benefits of Traditional Marketing
The Downside to Traditional Marketing
Benefits of Digital Marketing
Why does Digital Marketing win Over traditional Marketing?
Tools of Digital Marketing
How We Use Both Digital & Traditional Marketing

WordPress Website Development

Understanding the basics of WordPress
Setting up a WordPress website
Choosing and customizing themes
Installing and configuring plugins
Creating and managing content (posts, pages, media)
Implementing security measures
Website maintenance and updates

Search Engine Optimization (SEO)

On-Page SEO

– Keyword research and optimization

– Crafting SEO-friendly titles and meta descriptions

– Optimizing images and multimedia

– Internal linking strategies

– Content optimization and readability

– Off-Page SEO

– Link building techniques

– Social bookmarking

– Guest blogging

– Monitoring backlinks

– Technical SEO

– Website speed optimization

– Mobile-friendly design

– SSL and website security

– XML sitemaps and robots.txt

– Structured data and schema markup

Google Search Console

Setting up and verifying your site
Understanding the dashboard and reports
Monitoring site performance and indexing
Fixing crawl errors
Enhancing search appearance

Google Ads

Creating and managing Google Ads campaigns
Keyword planning and targeting
Writing effective ad copy
Bidding strategies and budget management
Analyzing and optimizing ad performance

Google Analytics 4

Setting up GA4 for your website
Understanding key metrics and reports
Tracking user behavior and events
Creating custom reports and dashboards
Analyzing traffic sources and user flow

Google Tag Manager

Introduction to GTM and its benefits
Setting up GTM on your website
Creating and managing tags, triggers, and variables
Implementing common marketing tags
Debugging and troubleshooting

Microsoft Clarity

Setting up Microsoft Clarity on your website
Understanding user behavior with heatmaps
Recording and analyzing user sessions
Identifying user pain points
Using insights to improve UX and conversions

SMO - Social Media Optimization

Optimizing social media profiles
Creating shareable content
Using hashtags and keywords effectively
Engaging with your audience
Analyzing social media performance

SMM - Social Media Marketing

Facebook
     – Creating and managing Facebook pages
     – Running Facebook ads and campaigns
     – Engaging with followers and community building
     – Analyzing Facebook insight
Instagram
     – Setting up and optimizing Instagram profiles
     – Creating engaging Instagram stories and posts
     – Using Instagram ads for promotion
     – Analyzing Instagram insights
Twitter
     – Setting up and optimizing Twitter profiles
     – Creating engaging tweets and threads
     – Using Twitter ads and analytics
LinkedIn
     – Creating and optimizing LinkedIn profiles and pages
     – Building professional networks
     – Running LinkedIn ads and campaigns
YouTube
     – Setting up and optimizing YouTube channels
     – Creating and uploading video content
     – Using YouTube ads and analytics

Canva Graphic Designing

Introduction to Canva interface
Creating social media graphics
Designing presentations and infographics
Customizing templates and layouts
Exporting and sharing designs

Chat GPT

Understanding AI and GPT technology
Using Chat GPT for content creation
Automating customer support with Chat GPT
Integrating Chat GPT into websites

Email Marketing

Building and segmenting email lists
Crafting compelling email content
Designing email templates
Automating email campaigns
Analyzing email campaign performance

Affiliate Marketing

Introduction to affiliate marketing
Finding and joining affiliate programs
Promoting affiliate products effectively
Tracking and optimizing affiliate campaigns
Complying with legal and ethical guidelines

Freelancing & Client Pitching & Job Counseling

Setting up a freelancing business
Finding and approaching potential clients
Crafting effective pitches and proposals
Negotiating contracts and rates
Providing exceptional client service
Job search strategies and resume building
Preparing for interviews and job applications

Build Projects from Scratch

Hands-on experience by building real-world digital marketing projects from scratch.

Facebook Ad for Lead Generation

Social Media Strategy for Brands

Google Ads Campaign Business

Email Marketing Automation

(CRO) for a Landing Page

Practicle SEO Optimization

Get Certified and Grow your career

You will receive a certificate from ESS Institute for completing the Online Digital Marketing certificate course that will help you find the most relevant jobs like…

Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media, and Content Manager.

Frequently Asked Questions

Look at the most common frequently asked questions of students in 2024-25

How long does it take to complete the Digital Marketing course?

The course runs for 4 months and is designed to teach you everything you need to learn to become a digital marketing expert.

Do you help your students get employed after they finish studying?

Yes, assistance is provided by the institute to its graduates as part of its job placement guarantee. We have experts that collaborate with top employers in order to secure lucrative jobs for our students.

What are some of the tools and technologies I will be taught during the program?

You will also be taught essential tools and technologies such as WordPress, Google Ads, Google Search Console (GSC), Google Analytics 4 (GA4), Google Tag Manager (GTM), SEO, Facebook Ads, and Mailchimp.

Who can join the Digital Marketing training course?

It suits freshers, students, business owners, traditional marketers or entrepreneurs. All it takes is one’s graduation from school and college level.

Will I receive a certificate on completion of this course?

Certainly, upon completing the course, one gets certified. This certification is recognized in industry circles and will go a long way in strengthening your profile as a digital marketer.

Is the institute and course recognised?

All our courses at ESS Institute are affiliated and recognised by the Government of Delhi and the Central Government of India

Hear From Our Students

My time at ESS Computer Institute was excellent. Ms. Neeru provided me with invaluable guidance during the Data Science course selection process, enabling me to select the most suitable program for my requirements. I am attending live sessions from Jaipur, Rajasthan, and the instructor explains all the ideas thoroughly, resolving my doubts in a thorough and patient manner. Learning is considerably more effective when there is live contact. I'm appreciative of all the help from the ESS staff and heartily endorse the institution!

I’m really happy with the courses offered by this institution. They provide both online and offline classes, which makes it easy to learn according to your schedule. They have a wide range of courses like Photoshop, MS Office, Excel, Web Design, Digital Marketing, SEO, Corel Draw, and many others. The course bundles are a great way to learn multiple skills at once. I found out about this place through Neeru Ma’am, and I’m so thankful for her suggestion! She was really helpful in guiding me to the right courses. Highly recommend this place for anyone wanting to improve their computer skills.

I had the pleasure of taking multiple courses with Neeru Chabbra, and I must say she is incredibly humble and helpful. She consistently goes above and beyond to support her students, even outside of scheduled time. I highly recommend her to anyone looking for a dedicated and approachable counselor.