Best Online Digital Marketing Course in India
Learn how to start your Digital Marketing career with a strong foundation of concepts. You’ll learn about digital marketing strategies, SEM, SMM, SEO, YouTube, Email Marketing, Analytics, and practical skills.
Job Assistance
Live + Recorded Classes
4 Months
Hindi
Digital Marketing Tools You’ll Master
As a digital marketer, you’ll work with a variety of tools every day. In ESS’s online digital marketing course, you’ll gain expertise in some of the most essential tools used in the industry.
What Will You Learn
A comprehensive outline of the course, highlighting the main topics, learning objectives, and the sequence of modules.
- What is marketing?
- What is Digital Marketing?
- Understanding Marketing Process
- Understanding Digital Marketing Process
- Increasing Visibility, What is visibility?
Types of visibility, Examples of visibility - Visitors Engagement, What is engagement?,
Why it is important Examples of engagement - Bringing Targeted Traffic
- Inbound and outbound marketing
- Converting Traffic into Leads, Types of Conversion, Understanding Conversion Process
- Tools Needed
- What’s the difference between digital marketing and traditional marketing, and why does it matter?
- Benefits of Traditional Marketing
- The Downside to Traditional Marketing
- Benefits of Digital Marketing
- Why does Digital Marketing win Over traditional Marketing?
- Tools of Digital Marketing
- How We Use Both Digital & Traditional Marketing
- Understanding the basics of WordPress
- Setting up a WordPress website
- Choosing and customizing themes
- Installing and configuring plugins
- Creating and managing content (posts, pages, media)
- Implementing security measures
- Website maintenance and updates
On-Page SEO
– Keyword research and optimization
– Crafting SEO-friendly titles and meta descriptions
– Optimizing images and multimedia
– Internal linking strategies
– Content optimization and readability
– Off-Page SEO
– Link building techniques
– Social bookmarking
– Guest blogging
– Monitoring backlinks
– Technical SEO
– Website speed optimization
– Mobile-friendly design
– SSL and website security
– XML sitemaps and robots.txt
– Structured data and schema markup
- Setting up and verifying your site
- Understanding the dashboard and reports
- Monitoring site performance and indexing
- Fixing crawl errors
- Enhancing search appearance
- Creating and managing Google Ads campaigns
- Keyword planning and targeting
- Writing effective ad copy
- Bidding strategies and budget management
- Analyzing and optimizing ad performance
- Setting up GA4 for your website
- Understanding key metrics and reports
- Tracking user behavior and events
- Creating custom reports and dashboards
- Analyzing traffic sources and user flow
- Introduction to GTM and its benefits
- Setting up GTM on your website
- Creating and managing tags, triggers, and variables
- Implementing common marketing tags
- Debugging and troubleshooting
- Setting up Microsoft Clarity on your website
- Understanding user behavior with heatmaps
- Recording and analyzing user sessions
- Identifying user pain points
- Using insights to improve UX and conversions
- Optimizing social media profiles
- Creating shareable content
- Using hashtags and keywords effectively
- Engaging with your audience
- Analyzing social media performance
Facebook
– Creating and managing Facebook pages
– Running Facebook ads and campaigns
– Engaging with followers and community building
– Analyzing Facebook insight
Instagram
– Setting up and optimizing Instagram profiles
– Creating engaging Instagram stories and posts
– Using Instagram ads for promotion
– Analyzing Instagram insights
Twitter
– Setting up and optimizing Twitter profiles
– Creating engaging tweets and threads
– Using Twitter ads and analytics
LinkedIn
– Creating and optimizing LinkedIn profiles and pages
– Building professional networks
– Running LinkedIn ads and campaigns
YouTube
– Setting up and optimizing YouTube channels
– Creating and uploading video content
– Using YouTube ads and analytics
- Introduction to Canva interface
- Creating social media graphics
- Designing presentations and infographics
- Customizing templates and layouts
- Exporting and sharing designs
- Understanding AI and GPT technology
- Using Chat GPT for content creation
- Automating customer support with Chat GPT
- Integrating Chat GPT into websites
- Building and segmenting email lists
- Crafting compelling email content
- Designing email templates
- Automating email campaigns
- Analyzing email campaign performance
- Introduction to affiliate marketing
- Finding and joining affiliate programs
- Promoting affiliate products effectively
- Tracking and optimizing affiliate campaigns
- Complying with legal and ethical guidelines
- Setting up a freelancing business
- Finding and approaching potential clients
- Crafting effective pitches and proposals
- Negotiating contracts and rates
- Providing exceptional client service
- Job search strategies and resume building
- Preparing for interviews and job applications
Build Projects from Scratch
Hands-on experience by building real-world digital marketing projects from scratch.
Facebook Ad for Lead Generation
Social Media Strategy for Brands
Google Ads Campaign Business
Email Marketing Automation
(CRO) for a Landing Page
Practicle SEO Optimization
Get Certified and Grow your career
You will receive a certificate from ESS Institute for completing the Online Digital Marketing certificate course that will help you find the most relevant jobs like…
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media, and Content Manager.
Frequently Asked Questions
Look at the most common frequently asked questions of students in 2024-25
The course runs for 4 months and is designed to teach you everything you need to learn to become a digital marketing expert.
Yes, assistance is provided by the institute to its graduates as part of its job placement guarantee. We have experts that collaborate with top employers in order to secure lucrative jobs for our students.
You will also be taught essential tools and technologies such as WordPress, Google Ads, Google Search Console (GSC), Google Analytics 4 (GA4), Google Tag Manager (GTM), SEO, Facebook Ads, and Mailchimp.
It suits freshers, students, business owners, traditional marketers or entrepreneurs. All it takes is one’s graduation from school and college level.
Certainly, upon completing the course, one gets certified. This certification is recognized in industry circles and will go a long way in strengthening your profile as a digital marketer.
All our courses at ESS Institute are affiliated and recognised by the Government of Delhi and the Central Government of India
